Who we are

Mission, Vision, Values

Mission

Our promise is to ensure responsible gaming and liquor choices that deliver economic and social benefit to Albertans.

Vision

Driven by a bold and balanced approach, AGLC will be a leader in creating progressive gaming and liquor experiences trusted and enjoyed by Albertans.

Values

We are committed to operating according to the following values:

  • Integrity - We play by the rules, do the right thing and do what we say we’ll do.
  • Respect - We create an environment where each individual is valued and heard, and celebrate the diversity that makes us stronger.
  • Collaboration - Together we are better. Working as a team and with our partners we achieve extraordinary results.
  • Innovation - We imagine the possibilities. We challenge ourselves to look beyond what is to what can be.
  • Excellence - We are all leaders. We work with passion, pride and purpose and own our part in the success of the team.

What we do

  • Responsible Growth - We will promote responsible growth of gaming and liquor industries for the benefit of Albertans.
  • Culture of Moderation - We will foster a culture of moderation by promoting responsible liquor and gaming experiences.
  • Regulatory Innovation - We will develop policies that enable the gaming and liquor industries and that respect our commitment to compliance.
  • Continuous Improvement - By living our values, we will continuously improve the delivery of benefits, services and products to stakeholders and each other.