6.2 General Information - Product Promotions

Retail Cannabis Store Handbook


  1. “Product Promotion” means activities within a licensed premises designed to encourage the sale of specific brands of cannabis products or accessories.
  2. Cannabis representatives and retail cannabis store licensees are permitted to promote cannabis products and accessories in places where persons under the age of 18 are prohibited.
  3. The following is prohibited in the promotion of cannabis products and accessories:
    1. use of testimonials or endorsements;
    2. depiction of a person, character or animal, whether real or fictional; or
    3. claims of positive or negative impact as a result of usage (i.e. glamorous, vitality, recreation, etc.).
  4. Product promotions cannot:
    1. be false, misleading or deceptive; or
    2. give an erroneous impression about the characteristics of cannabis products (i.e. strength, purity, safety, health effects).
  5. Product promotions must not encourage the irresponsible use, consumption or sale of cannabis products or accessories.
  6. It is prohibited to use a brand of cannabis or cannabis accessories, or the name of an entity that is authorized to produce, sell or distribute cannabis in the sponsorship of a person, entity, event, activity or facility.
  7. Programs or activities that offer or provide any added compensation with the purchase of a cannabis product or accessory are prohibited.
  8. Programs or activities that offer or provide a cannabis product or accessory or discounts on those items based on the purchase of any other item or thing or service are prohibited.
  9. The requirement to purchase a cannabis product or accessory for the right to participate in a game, lottery, contest, or any other activity is prohibited.
  10. Product promotions not specifically addressed in this section requires the prior approval of AGLC.
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