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4.2 General Information - Product Promotions

Cannabis Representative Handbook


  1. “Product Promotion” means activities within a licensed premises designed to encourage the sale of specific brands of cannabis.

  2. Cannabis representatives and retail cannabis store licensees are permitted to promote cannabis products and accessories in places where persons under the age of 18 are prohibited.

  3. The following is prohibited in the product promotion of cannabis products and accessories:

    1. use of testimonials or endorsements;

    2. depiction of a person, character or animal, whether real or fictional; or

    3. claims of positive or negative impact as a result of usage (i.e. glamorous, vitality, recreation, etc.).

  4. Product promotions cannot:

    1. be false, misleading or deceptive; or

    2. give an erroneous impression about the characteristics of cannabis products (i.e. strength, purity, safety, health effects). Product promotions must not encourage the irresponsible use, consumption or sale of cannabis. 

  5. Product promotions must not encourage the irresponsible use, consumption or sale of cannabis.

  6. It is prohibited to use a brand of cannabis or cannabis accessories, or the name of an entity that is authorized to produce, sell or distribute cannabis in the sponsorship of a person, entity, event, activity or facility.

  7. Product promotions not specifically addressed in this section requires the prior approval of AGLC.

Back to Cannabis Representative Handbook