October 1, 2020, marks the launch of PlayAlberta.ca, the regulated, online gambling website available to Albertans over the age of 18 and physically located within the province’s borders. An impressive platform of virtual slots and table games will be available at launch, with more features being added in the coming months.
In addition to popular land-based and online titles, PlayAlberta.ca integrates AGLC’s best-in-class GameSense responsible gambling program, which promotes healthy gambling behaviour with access to tools and resources via GameSense.
“PlayAlberta.ca is another way AGLC is delivering a responsible gambling choice for the benefits of Albertans. The province’s regulated online gambling website will offer players expanded entertainment options with integrated responsible gambling features and generate revenue to support valuable programs and services Albertans rely on every day.”
Alain Maisonneuve, President & CEO,
Available on browsers through desktop, tablet and smart phones, PlayAlberta.ca will provide a secure, aged-controlled environment. At signup, Albertans will be required to verify their identity before having access to the platform’s features.
To support the relationship with existing venues, AGLC has established an online gambling advisory committee consisting of representatives from Alberta’s gaming industry. This will ensure that Play Alberta complements Alberta's land-based venues while allowing online players to have access to a legal and secure website.
In June 2020, AGLC announced NeoPollard Interactive as the successful proponent for building Alberta’s online gambling platform. PlayAlberta.ca makes certain that money played in Alberta will stay in Alberta, ensures protection on account withdrawals and offers a suite of responsible gambling features, such as bet and time limits.
AGLC is mandated to ensure the province’s gaming industry is carefully managed so it can maximize the benefits to Albertans. In 2018-19, over $1.4 billion in net gaming income was generated for the General Revenue Fund, which is used to support programs and services that Albertans rely on every day.