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Added Value Items

Liquor Bulletin

October 4, 2023

This bulletin is to advise liquor agencies and Class D licensees of amendments to the Added Value Promotions sections of the Liquor Agency Handbook (section 5.9) and Retail Liquor Store Handbook (section 7.9).

Effective immediately, liquor agencies are authorized to purchase liquor items used in an added value promotion from a participating Class D licensee if the item is purchased at the licensee’s cost of the product.

The amendment may be accessed on AGLC’s website at aglc.ca.

Additional information regarding AGLC’s commitment to a modern regulatory environment that supports consumer choice, innovation and economic growth can be found on AGLC’s website at aglc.ca/modernization.

Please familiarize yourself with the amended policy and ensure all affected staff are notified of these changes.

If you have any questions or concerns, please contact AGLC’s Compliance Branch at: inspections.mailbox@aglc.ca.