The Alberta iGaming market has expanded, introducing choices to patrons in the province while maintaining the integrity and security of iGaming activities. As of July 13, all operators must be registered with AGLC and have signed a commercial agreement with the Alberta iGaming Corporate (AiGC).
AGLC vs AiGC
Be aware of the difference between AGLC and AiGC. AGLC is responsible for the regulatory oversight of the province's iGaming industry. Commercial agreements, anti-money laundering, financials and reporting income fall under AiGC's purview.
Alberta is now home to dozens of new iGaming operators and goods or services suppliers.
Search the full list of registered entities
There are rules surrounding advertising for registered operators in Alberta.
- Look for the logo; The Alberta iGaming Corporation logo will be easily identifiable on advertising material for approved operators.
- Responsible gaming messaging; A required component of the advertising is that operators must have references to responsible gambling information, including 211 Alberta.
- Use of athletes or persons that appeal to minors; Unless promoting the platform's responsible gambling features, operators are not permitted to use athletes or persons who appeal to minors to endorse their product.
Advertising standards and volume
AGLC regulates the content of gambling advertising and marketing for Alberta’s registered iGaming operators, including standards related to responsible gambling, player protection and safeguards for vulnerable individuals and groups.
AGLC does not control how often gambling ads appear or how much advertising operators or media providers run. Concerns about ad frequency or placement should be directed to the Canadian Radio-television and Telecommunications Commission (CRTC), which oversees broadcasting matters.
If your concern is about the content of a specific gambling ad, you can submit it to AGLC for review.
For operators
The dual-step application process begins with applying for a registration with AGLC. Following that, operators will engage with AiGC to complete a commercial agreement.
Learn more about the registration process
AGLC's centralized Self-Exclusion Program is a required integration step for operators. The program gives players three options when considering self-exclusion:
- Exclude from all registered iGaming platforms
- Exclude from all land-based casinos and racing entertainment centres
- Exclude from both iGaming platforms and land-based venues
Operators that have questions about Self-Exclusion brand-use guidelines can download this guide for more information.
