Information Bulletin

Liquor bag campaign reminds Albertans not to drive impaired

This holiday season, Alberta’s youth are creating motivating and imaginative messages to remind Albertans of the dangers of drinking and driving.

Since 2012, Students Against Drinking and Driving (SADD) Alberta, in partnership with Alberta Gaming, Liquor and Cannabis (AGLC), has coordinated its liquor bag campaign, whereby Alberta students from grades one to grade 12 can personalize a message on a paper liquor bag to raise awareness on the impact of impaired driving.

Alberta teachers and community supporters are encouraged to order their free liquor paper bags, which will serve as a blank canvas for students’ designs, from now until December 15. The completed bags will be dropped off at local liquor stores by school staff as a visual reminder to customers not to drink and drive this holiday season. Last year, more than 77,000 bags were ordered and distributed to 386 Alberta schools.

Students are encouraged to share their bag design on Instagram using the hashtag #SADDbag.

For more information on the campaign, please visit

Related Information:
Liquor Bag Design Example

Media Inquiries:

Dan Huang

Arthur Lee