Play Alberta and the Edmonton Elks of the Canadian Football League (CFL) have agreed to a multi-year partnership to make Play Alberta the official sports betting partner of the Elks. As part of the agreement, the field at Commonwealth Stadium will be rebranded “Play Alberta Field” for all Elks home games.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location.”
Kandice Machado, Chief Executive Officer, AGLC
The expanded relationship with the Elks and Play Alberta will allow the game day experience to continue to grow. Fans will get to be involved in unique activations and promotions around the field, including the chance to win game tickets and memorabilia.
“We couldn't be more excited to welcome Play Alberta to the Elks family. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way."
Chris Morris, President & CEO, Edmonton Elks
Play Alberta maintains an all-star responsible gambling lineup, utilizing AGLC’s GameSense and Self-Exclusion programs to ensure that players make healthy gambling choices. Bet, loss and deposit limits, as well as a Reality Check are available to players through their ‘My Account’ tab.
The official Play Alberta app is available in both the Apple App and Google Play stores. The app delivers a seamless experience for players, delivering the best of the website directly to their mobile devices.
Money played in Alberta, stays in Alberta. PlayAlberta.ca generated an estimated $270 million in net sales in 2024-25, an increase of more than $35 million from the previous year. That number contributes to the $1.5 billion in total gaming revenue that’s sent to Alberta’s General Revenue Fund and supports programs and services that Albertans rely on every day.
Related Information
- Play Alberta midfield
- Play Alberta and Elks staff at midfield
- Play Alberta organization and Elks President
Media inquiries
newsroom@playalberta.ca
587-596-5351