A slate of new updates have recently hit Play Alberta. It begins front and centre with the Play Alberta masthead. The province’s only legal, regulated iGaming platform is getting an updated logo and colour scheme, better reflecting an identity that represents Alberta.
In addition to the new look, players can find a refreshed app that reflects more verticals that they care about, such as casino games, live dealer, instant games and lottery, plus a convenient new sportsbook.
“Play Alberta is an entertainment destination for Albertans. Expanding the features available to them through the app continues to optimize their playing experience. I’m excited to see the brand evolve from where we started five years ago to what it has become today, celebrating a unique Alberta platform, with an identity that celebrates our province.”
Dan Keene, Vice President, Gaming, AGLC
The official Play Alberta app is available in both the Apple App and Google Play stores. The app delivers a seamless experience for players, delivering the best of the website directly to their mobile devices.
Play Alberta maintains an all-star responsible gambling lineup, utilizing AGLC’s GameSense and Self-Exclusion programs to ensure that players make healthy gambling choices. Bet, loss and deposit limits, as well as a Reality Check are available to players through their ‘My Account’ tab.
Money played in Alberta, stays in Alberta. PlayAlberta.ca generated $235 million in net sales in 2023-24, an increase of more than $42 million from the previous year. That number contributes to the $1.5 billion in total gaming revenue that’s sent to Alberta’s General Revenue Fund and supports programs and services that Albertans rely on every day.
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