Cannabis Bulletin
December 10, 2025
This bulletin is to advise all registered cannabis representatives and licensed cannabis retailers of amendments to Sections 4.1 and 4.3 of the Cannabis Representative Handbook (CRH) and Sections 6.1 and 6.3 of the Retail Cannabis Store Handbook (RCSH) for the purposes of business-to-business cannabis product promotions.
As the result of an amendment to the Gaming, Liquor and Cannabis Regulation (GLCR), policy has been amended to provide greater flexibility for promotional activities between cannabis suppliers/representatives and cannabis retailers. Examples of greater flexibility include:
- suppliers/representatives being able to pay for a retailer’s travel costs to attend brand seminars/training;
- suppliers/representatives being able to direct their advertising to particular retailers and also pay for retailer advertisements of supplier/representative brands;
- removal of restrictions on supplier/representative branded fridges, display cases, signs and their location within a retail store; and
- supplier/representative participation in a retailer’s customer loyalty program.
A loan or advance, gift of, or offer to give money or a rebate in accordance with sections 118 and 119 of the GLCR is not allowed.
The GLCR and amended handbooks are available online. Please familiarize yourself with the new policies and ensure staff are notified of these changes.
If you have any questions regarding the application of these policies, it is strongly recommended you contact AGLC’s Compliance Branch at inspections.mailbox@aglc.ca.
AGLC will consult with stakeholders in the coming months to review the effectiveness of these amended policies.
Additional information regarding AGLC’s commitment to a modern regulatory environment that supports consumer choice, innovation and economic growth can be found on AGLC’s website at aglc.ca/modernization.