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Loyalty Program

Liquor Bulletin 

July 15, 2020

This bulletin is to advise all retail liquor stores of an amendment to Section 6.2 of the Retail Liquor Store Handbook (RLSH).

Effective immediately, a licensee who holds a retail liquor store licence and operates or is involved in another business may operate a customer loyalty program in one business which recognizes purchases made in the other business.

The amended RLSH may be accessed on AGLC’s website at

If you have any questions, please contact AGLC’s Compliance Branch at


Download the printable version.