Information Bulletin

Calgary-based student delivers strong message on impaired driving

Nowak-Wrobel’s Illustrationm winning the 2019 contest

Julia Nowak-Wrobel’s inspiring creation was selected as the winner of the 2019 SADD Liquor Bag Design Contest with the dangers of impaired driving on full display.                               

The grade 9 student from Monsignor J.J. O’Brien School is the overall winner of the fourth annual Students Against Drinking and Driving (SADD) Alberta Liquor Bag Design Contest. The image displays the tragic consequences of what could happen when a person operates a motor vehicle after drinking.

Over 450 submissions from 386 schools were received during the contest in 2019. That’s up from 299 schools in 2017. Nowak-Wrobel’s winning design will be printed on one million paper bags and distributed to liquor stores throughout Alberta, beginning May long weekend.

All submissions were judged based on originality, messaging and design. In addition to the overall winner, nine entries were also selected from three categories: Grade 1 to Grade 6, Grades 7 to 9 and Grades 10 to 12. All winners will be awarded gift cards for their efforts.

“Each year, hundreds of students in Alberta demonstrate that they fully understand the risks of driving while impaired through the SADD Alberta Liquor Bag Design Contest. Julia’s design and every other liquor bag submission is a constant reminder that we all play a role in helping keep Albertans safe”

Alain Maisonneuve, President & CEO, AGLC

The SADD Alberta Liquor Bag campaign works with elementary, junior high and high schools to have students create a message on a paper liquor bag related to the dangers of impaired driving. More than 400 schools throughout the province created impaired driving messages on more than 77,000 liquor bags. Teachers are encouraged to submit their top entries for the SADD Liquor Bag Design Contest in three school categories, with one overall winner selected.

“This year’s contest was one of the hardest we’ve ever had to judge. There were many creative ideas and amazing designs. Julia’s unique winning bag has a simple message, bold artwork and quickly grabs your attention. We’re extremely grateful for all the effort the students put into the campaign, as well as all the support and assistance we receive from teachers, schools, community partners and liquor stores who help coordinate the campaign.”

Jason Stolz, Chair, Students Against Drinking and Driving (SADD) Alberta

All winning bag designs and contest winner information can be viewed at

For more information on the SADD Alberta Liquor Bag campaign, the winners or how schools can participate in the liquor bag campaign, visit or contact Arthur Lee at


Related information

SADD Alberta


Overall winner's artwork

Winners: Grades 1 to 6

Winners: Grades 7 to 9

Winners: Grades 10 to 12


Media inquiries

Lynden McBeth


Arthur Lee
403-313-SADD (7233)
Community Liaison
SADD Alberta