Under 25 Initiative
The AGLC takes the
issue of minors trying to obtain liquor very seriously. The Under
25 ID policy is an effective way to reduce or eliminate situations
where those under 18 are not asked for ID and are able to purchase
liquor.
In order to raise awareness of this
policy among licensees and Albertans, the AGLC has the “Hard
to Tell - Have to Ask” campaign. The campaign consists
of posters and brochures that are sent to all liquor licensees,
and advertisements placed in newspapers throughout Alberta.
In 2002, only 23% of licensees were
complying with the policy. An audit of the Under 25 ID policy
in 2003 showed 67% of licensees were complying with the policy,
a significant improvement in one year. The percentage of licensees
asking for identification in compliance with this policy has
increased over time. In 2008, 83% of licensees requested identification
in compliance with this policy.
The AGLC will continue to work with our industry partners to
ensure there is compliance with this policy to help prevent minors
from obtaining liquor and/or entering licensed premises. However,
it is the responsibility of every individual in the liquor business
to ensure minors are not being served liquor.
For more information
on the AGLC’s Hard to Tell - Have to Ask campaign
please see:
For information on the Under
25 ID policy please see:
Various liquor related associations operating in Alberta have
also conducted public awareness campaigns including pamphlets,
stickers, buttons and in-store signage in order to address this
issue.
AGLC’s Industry Partners include
the:
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